Career change & outplacement
Supporting people through the in-between — from redundancy to redirection — with structure and care.
Couldn't decide what I wanted to be when I grew up, so I followed my passions and did whatever was interesting.
Inspired by the likes of Emilie Wapnick and her TED talk "Why some of us don't have one true calling" and backed up by David Epstein's book Range: Why Generalists Triumph in a Specialized World.
The following is an in-exhaustive (and likely un-finished) list of my various involvements.
01 — Author
Words on the page.
Author of The Imperfect Vegan — a hopeful, honest guide for anyone who wants to make a difference for the planet without doing it perfectly. Award-winning and an Amazon bestseller on launch.
Endorsed by the team behind Eating Our Way to Extinction.
Also — contributing author
D32: The Power of Connection — a collaborative collection on what it means to belong.
02 — Speaker
On the stage.
"What's For Dinner: How One Meal at a Time Can Save the Planet."
TEDxQUT, 2023. A hopeful look at how everyday food choices add up — and why a few people being imperfectly vegan beats a handful being perfectly so.
Watch on YouTube↗“Great video! Your logic is impeccable but the best part is that you are approachable and make it sound doable for people.”
03 — Facilitator
In the room.
Designing and facilitating workshops that help leaders and teams find clarity together — from strategy off-sites to leadership intensives.
“Excellent value and really educational. Thank you for a great workshop that was exceptionally well delivered. It was informative, to the point and easy to engage in. Highly recommended!”
“What really stands out about Cat is her authentic engagement and caring communication style. She connects with people on a genuine level, fostering trust and openness that make real growth possible.”
“Cat's presenting style is really engaging. She's also super friendly and approachable and gives really useful feedback. Well worth the money, I highly recommend working with her.”
04 — Coach
One-to-one.
Mindset
Working with the stories we tell ourselves — and the ones worth rewriting.
Leadership
Practical coaching for new and emerging leaders.
Watch on YouTube↗From clients
“Cat is life changing! My business was doing OK but not really going anywhere — I now have mental clarity and a PLAN to reach my goals. In 8 short months we are now consistently trading 20% up on last year's figures (in this economy!) and the growth doesn't seem to be slowing down. Cat's knowledge & expertise applies to all businesses and it's a pleasure spending an hour each week working ON my business. Don't know where I'd be without her guidance — thanks Cat.”
“Cat is fantastic at getting to the heart of the issue and focusing on getting to point B and beyond. She has helped enormously and I thoroughly recommend her to anyone looking to grow and develop themselves and their business.”
“Cat is a wonderful business coach. My time spent with Cat I learned things about myself and what was holding me back, and how to move forward with my business goals. I have an understanding of how to get there without feeling like it's all too hard. A really great experience, thanks Cat!”
05 — Business owner
Building things.
Leader Growth Lab
After six years in corporate leadership development at BHP, I combined psychology studies, business experience, and corporate training to create the CCARDS framework and a 360 diagnostic tool — with a special focus on emerging leaders.
leadergrowthlab.net↗Jackfruit Home & Garden
Hands-on landscaping and garden maintenance. A small team of operators servicing clients across Moreton Bay, Queensland. Pride in the green outdoors.
jackfruithomeandgarden.com.au↗StreetPR
My first business — a promotional marketing agency in the UK. I ran it from 2008 to 2016, building from scratch to 7-figures. When I exited, we had an office team of 16 and a casual workforce of 2,000.
Authentic Marketing
A program developed for business owners and entrepreneurs, built around the proprietary VALUES framework.
Keep in touch
Let's connect on LinkedIn.
The easiest place to find me, follow along, and start a conversation.
CWCatherine E. Whitelinkedin.com/in/catherine-e-white ↗